Marketplace Management
Give the day-to-day
a clear owner.
Experienced people and Saddl OS take on the responsibilities you agree, while your existing team and partners keep their roles.
What is marketplace management?
Marketplace management is the day-to-day running of a brand’s marketplace accounts: advertising, stock and replenishment, pricing, listings, account issues and reporting. With Saddl, an experienced team does that work inside limits you agree, using Saddl OS to check what each SKU keeps after product cost, marketplace fees and advertising before anything changes.
The work we can own
From the operating review
to the work that follows.
We agree priorities, owners and approval limits before work begins. Reporting shows what changed, what was done and what still needs a decision.
- Performance & advertising
- Review marketplace performance, investigate changes and manage or coordinate campaign decisions.
- Stock & product economics
- Review stock cover and replenishment needs alongside contribution: what remains after product cost, marketplace fees and advertising, rather than final company net profit.
- Pricing & listings
- Assess the offer, check product facts and recommend improvements. Make changes only within agreed authority.
- Account issues & follow-up
- Track agreed marketplace issues, coordinate the next action and report progress through to review.
Responsibilities
Who does what, workstream by workstream.
Scope is agreed before work starts. This is the full split; yours can be narrower, for example advertising only.
| Workstream | Saddl’s responsibility | Your input or decision |
|---|---|---|
| Advertising | Campaign structure, targeting, bids, budgets and performance reviews. | Objectives, budget authority and approval of material changes. |
| Listings & content | Keyword analysis, listing assessment, improvements and agreed updates. | Product facts, brand assets and required approvals. |
| Pricing & promotions | Competitive analysis, recommendations and agreed changes. | Commercial boundaries, promotion commitments and approval authority. |
| Inventory coordination | Stock-cover reviews, allocation priorities and replenishment coordination. | Supply commitments, purchasing authority and warehouse execution. |
| Account & financial operations | Agreed account issues, settlement review, reimbursement tracking and returns investigation. | Access, documentation and account-owner actions. |
| Reporting & planning | Channel and SKU analysis, priority reviews, action progress and reporting. | Commercial context, feedback and planning decisions. |
How the work runs
How one decision moves through the work.
Every change starts from a signal in the account and ends with a check that it worked.
- Signal
A best seller is running short.
Its stock cover drops below the supplier’s lead time while advertising on it keeps rising.
- Decision
Protect the stock, move the spend.
Hold growth spend on that SKU and shift budget to products that can carry it, checked against their contribution.
- Owner
Each step has a name.
Saddl adjusts the campaigns. Your team confirms the next shipment date and approves anything outside the agreed limits.
- Follow-through
The next review checks it.
Sales, stock cover and spend are compared with the plan, and the campaign returns to growth when supply lands.
Illustrative example of the working method, not a client result.
Working with your team
You keep commercial control.
Saddl can own agreed analysis, execution, coordination and reporting. You retain brand direction, product knowledge, purchasing authority, finance confirmation and decisions outside delegated limits.
Your team provides stock and warehouse commitments. Saddl coordinates replenishment; physical fulfilment and warehouse operations remain with you and your providers.
Pricing and listing changes require the agreed approvals. They are not automatically published.
Compare engagement optionsChoosing how to run it
How this compares with the usual options.
Most brands run their marketplaces in one of four ways. The difference is who does the work and what each decision is judged on.
| Question | In-house team | PPC tool | Advertising-only agency | Saddl |
|---|---|---|---|---|
| Who does the work | Your team, alongside everything else | Your team, using the tool | The agency, for advertising | Saddl’s team, inside limits you agree |
| What decisions are judged on | The reports the team has time to pull | The tool’s metrics, usually advertising | Advertising metrics such as ROAS and ACoS | What each SKU keeps after product cost, fees and advertising, with stock in view |
| Amazon and Noon together | Separate exports and spreadsheets | Often Amazon only | Depends on the agency | One view, including Noon Minutes |
| Who follows through | Your team | Your team | The agency, within advertising | Saddl, with a named owner for anything that needs you |
General patterns, not claims about any named provider.
Supported by Saddl OS
The next decision,
with its context.
Saddl OS connects performance, stock and product economics, surfaces priorities and records actions. Our team checks the business context, agrees what to do and reviews the outcome.
Explore Saddl OSObserved work · one UAE consumer brand
The same account, two marketplaces, two different jobs.
March–May compared with June–August 2026. Each channel was managed against its own objective rather than one blended ROAS.
Amazon UAE
Less paid dependence, without slowing sales.
Brand and non-brand spend were separated, and reliance on brand keywords was reduced step by step.
- 12.8% → 9.9%
- TACoS
- +9.1%
- Total revenue
- −15.8%
- Advertising spend
Noon Core UAE
One catch-all campaign became a structured portfolio.
A single automatic campaign was split into brand, generic, competitor, category and product campaigns.
- 1.53× → 3.54×
- Advertising ROAS
- +17.3%
- Revenue from ads
- −49.3%
- Advertising spend
Observed results from one anonymous account; they don’t predict another account’s results. Read the full case study
Questions
Marketplace management, answered.
What does marketplace management include?
The agreed day-to-day work across advertising, listings, pricing and promotions, inventory coordination, account issues and reporting. Physical fulfilment and warehouse operations stay with you and your providers.
Can we keep our own team or agency?
Yes. Responsibilities, approvals and handoffs are agreed up front, and Saddl works alongside your current setup. Many brands start with one workstream, such as advertising, and widen the scope later.
Do you manage both Amazon and Noon?
Yes. Amazon in every market, and Noon, including Noon Minutes. On Amazon, approved advertising actions run through Amazon’s Ads API; on Noon, our team makes the agreed changes directly. Other marketplaces are set up one at a time.
How do we keep control of budgets, prices and listings?
Through budgets, limits and approvals agreed before work starts. Saddl acts within that delegated authority and brings anything outside it back to you. Pricing is not autonomous repricing, and listing changes are not published automatically.
How do you judge whether it is working?
By what each product keeps after product cost, marketplace fees and advertising, alongside sales, stock cover and advertising efficiency. You get biweekly reporting and a monthly review of performance and contribution.
What does it cost?
Fees depend on the accounts, marketplaces, complexity and responsibilities involved, and are agreed before any work begins. The first step, a 48-hour account audit, costs nothing and carries no commitment.
Where does your team need support?
Start with the responsibilities that need an owner.